DAA NORTHWEST BRINGING SOUTHERN ROCK TO PACIFIC NORTHWEST
Auction Announces 22nd Annual Rock & Roll Sale Headliner
SPOKANE, WA (May 9, 2017) — DAA Northwest’s April 20th NASCAR Days sale began with a highly-anticipated announcement: Lynyrd Skynyrd will take the DAA stage July 19th.
“We host promotions every month, but the Rock & Roll Sale is definitely our signature event,” says Bob McConkey, president of the McConkey Auction Group. “Each year, we put a lot of thought into bringing in a headliner that will be a great fit with our customers. Judging from the smiles on faces in our lanes last Thursday, Lynyrd Skynyrd fits the bill,” he adds.
DAA Northwest began the Rock & Roll tradition with Jerry Lee Lewis as a means of commemorating the move to a new facility in July of 1992. Customers immediately began asking McConkey, “Who are you going to have next year?” It was clear the Rock & Roll Sale needed to be an annual event. Since then, DAA Northwest has hosted Chuck Berry, Heart, The Doobie Brothers, Pat Benatar, Chicago and numerous other international headliners. Says McConkey, “This event gives us all a chance to gather together to celebrate the things we love – cars, friends, and rock & roll!”
With a catalog of over 60 albums, sales beyond 30 million worldwide and their beloved classic American rock anthem “Sweet Home Alabama” having sold over two million ringtones, Rock & Roll Hall of Famers Lynyrd Skynyrd remain a cultural icon that appeals to multiple generations. Together with over 5,000 cars, trucks and bikes, the band will be featured during DAA’s July 19th and 20th Rock & Roll Sale.